BASIC COMPLETION 13

Fill ONE WORD in each blank:

1. It needs a place to .

2. The company's goal is to people with their friends through games.

3. They grow food and animals.

4. The average Farmville player is between 20 and years old.

5. Cascadian Farms and Zynga have a .

6. Then they start to grow Cascadian Farms' .

7. Then, in a grocery store, they see Cascadian Farms products.

8. They become good , and Cascadian Farms' sales go up.

9. You see a strong, man on the screen.

10. He is .

11. He goes into the kitchen and opens the .

12. He takes out a of Coke.

13. They a lot of money to advertise in the movie.

14. Does this of advertising work?

15. Farmville helped Cascadian Farms their brand awareness by 550%.

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This is the audio script:

The Cascadian Farms Company sells food products. The company has a big problem. Most people don't know about it. It needs a place to advertise. Zynga is another company. It makes online games. The company's goal is to connect people with their friends through games. Zynga has the answer to Cascadian Farms' problem. It's a game called Farmville. In this game, the players work on a farm. They grow food and raise animals. They even earn virtual money. About 20 million people play Farmville every day. The average Farmville player is between 20 and 40 years old, and more than half of the players are women. This is great for Cascadian Farms. It targets the same type of person. Cascadian Farms and Zynga have a deal. The food company pays Zynga to put Cascadian Farms products in the Farmville game. The game works like this. Players click on Cascadian Farms. Then they start to grow Cascadian Farms' fruit. Why? The players can make a lot of money with Cascadian Farms' fruit. The Farmville players learn about the Cascadian Farms brand. Then, in a real grocery store, they see Cascadian Farms products. They try them. Then they buy more. They become good customers, and Cascadian Farms' sales go up. This kind of advertising is called product placement. It's not really new. For example, think about the movies. You see a strong, handsome man on the screen. He is driving a BMW very fast. He drives home and turns on his computer. The computer is an Apple product. He is thirsty. He goes into the kitchen and opens the refrigerator. He takes out a can of Coke. Are the BMW, Apple, and Coca-Cola companies just lucky? No. They pay a lot of money to advertise in the movie. Now, a lot of companies place their products in online games. Does this type of advertising work? Yes. Farmville helped Cascadian Farms increase their brand awareness by 550%. That's a lot of real-life customers.