Today, too few of us are aware of the damage the fast-fashion industry causes the planet. Looking momentarily beyond the industry’s often pitiful labour
, to produce just one T-shirt in a factory in an emerging economy and transport it overseas in a
ship to a store in the UK consumes the equivalent of 2,700 litres of fresh water, enough for the daily needs of 1,600 people. Producing a pair of jeans
8,000 litres of water. That is why, to encourage a more sustainable relationship between consumers and our wardrobes, Oxfam ran our Second Hand September campaign. For us, the
of pre-loved clothing is absolutely crucial if we are to support the planet, and we are
seeing exciting results as consumers shift away from damaging notions of disposability around
, fast fashion.
Transcript:
Today, too few of us are aware of the damage the fast-fashion industry causes the planet. Looking momentarily beyond the industry’s often pitiful labour conditions, to produce just one T-shirt in a factory in an emerging economy and transport it overseas in a container ship to a store in the UK consumes the equivalent of 2,700 litres of fresh water, enough for the daily needs of 1,600 people. Producing a pair of jeans requires 8,000 litres of water.
That is why, to encourage a more sustainable relationship between consumers and our wardrobes, Oxfam ran our Second Hand September campaign. For us, the promotion of pre-loved clothing is absolutely crucial if we are to support the planet, and we are already seeing exciting results as consumers shift away from damaging notions of disposability around cheap, fast fashion.
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